Concepts

Anyo­ne see­king sup­port for his plans needs con­cepts: inves­tors expect a cohe­rent pre­sen­ta­ti­on of the com­pany’s busi­ness con­cept and plans for the future, banks a reli­able busi­ness plan for the exten­si­on of a line of credit, employees a new ser­vice con­cept, manage­ment a new mar­ke­ting stra­te­gy for growth mar­kets.

Regard­less of whe­ther the per­sons addres­sed are to be found insi­de or out­si­de the com­pa­ny, the tar­gets pur­sued are always the same: the per­sons addres­sed should under­stand the con­cept, think it through, and be won over by the sug­gested decisi­ons and actions. Not least among the aims of the con­cep­t’s aut­hor is to lea­ve behind a good impres­si­on and awa­ken trust in his com­pe­tence.